Star sitara is set to bepart of most big bazaar and every beauty and health mall which the company is in theprocess of setting up there were 6 star sitara operational as on june 2006star sitara beauty salonstar sitara the beauty services offering doubles as a unique parlor and salon for menand women. Customer segmentation of big bazaar big bazaar target higher upper middle class customers the large and growing young working population is a preferred customer segment big bazaar specially targets working women home markets who are the primarydecision makergood customer service is the lifeblood of any business. First food bazaar format was added as shop in shop within big bazaar in the year 2002big bazaar and food bazaar blend the look feel and touch of indian bazaar with modern retail concepts of choice convenience and quality and this is just the beginning big bazaar plans to add much more to complete your shopping experience. O recommendation for impulse buying at big bazaar introduction the project was carried out for understanding the movement of the product at big bazaar and customer behavior regarding different product at big bazaar allahabad branch big bazaar was established in the year 2001 they are old player in retail sector